Social networking giants Facebook has announced that it has acquired Instagram  for a reported $1 Billion. Instagram is a free photo sharing application that allows users to take a photo, apply a digital filter, then share it on a variety of social networking services including Instagram’s own. In recent weeks Instagram has become the number one social network for taking and sharing photos on [...]

In plans for its upcoming Initial Public Offering, Facebook will list its shares with Nasdaq, according to NYTimes. That would be good news for the Nasdaq, which competes ferociously with NYSE Euronext Inc., particularly for an initial public offering as large as Facebook.Social network giants Facebook will join many other Internet heavyweights already listed there, which include  Apple, Google, Microsoft, [...]

Pinboard-style social photo sharing website Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter reports Experian. Pinterest is a unique website that enables users to share pictures and things of interest with other users, was actually launched in 2010 but has only really come to prominence this year. But the landscape of social media has changed [...]

A recent study reveals that nearly 75% of corporations check out potential candidates on social networks. Dozens of HR executives  and recruiters are turning to social networks to scout out promising job candidates, and with good reason. Almost all recruiters are using one or more of the top social networks to target candidates – LinkedIn leads the way [...]

As of April 1st 2012 all fan pages have been changed to timeline. In the personal profiles many have complained about the change for  different reasons. The change has been both praised and ridiculed.  I believe the experience is different for different people.  On the personal level of timeline I can agree it can be confusing [...]

We already know you’re aware of Personal Branding. And we assume you’re also aware of Online Personal Branding. Your username, then your contents of your tweet, your biography everything comes together to give your followers a clear image of who you are. You may like it or not, you are building a personal brand the moment you sign up [...]

As many would know Social Media has become a fundamental tool for corporation’s and businesses to market their products and to connect with their customers.  The question is, how are all these developments affecting the marketing strategies of Fortune 500 companies? This visualisation from Go Gulf  covers the latest social media presence data of Fortune 500 companies. Let us know your thoughts [...]

New York based blogging platform Tumblr continues to show positive progress. On Monday Tumblr users have contributed more than 20 billion posts since the site launched in 2007. The company apparently “forgot to make a big deal of this” when it happened on Monday night, so they announced the milestone this morning on Twitter. The figures of blog posts is [...]

Folks, did you all know that 61% of U.S. marketers use social media to increase their lead generation? Many will argue that sales, particularly B2B sales, has always been a social activity. Reports from a recent study from Business.com showed that 55% B2B survey respondents search for information using social media, and IBM claims an incredible 400 percent [...]

Well there are many differences between search marketing and social media and each has it own strengths, but bother are  both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them together. This visualisation from MDG Advertising looks at the pros and cons of social media and search marketing, concluding that marketers should double-team their [...]