According to ComScore Google+ US users spend no more than 3.3 minutes a month on the social network,In comparison Comscore’s figures for Facebook suggest that US users are on that social network for 7.5 hours a month. Apparently, the gap between Google+ and Facebook has always been big, but the new numbers released by comScore show a further decline in use for Google+. According to their numbers, Google’s fledgling social network had an average use time of 5.1 minutes in November and decreased to 4.8 in December; this further decline to 3.3 minutes could mean trouble for Google+.
These usage figures have been released following Google’s own impressive stats that showed Google+’s growth 40 million users in October, and 90 million users currently. This information was touted by Google’s CEO Larry Page last month. Google is continuing to put a lot of emphasis on Google+.
For example, last April Page told workers that about 25% of their annual bonus was going to be tied to their social strategy. Google also incorporated Google+ results into their searches in January through a program referred to as “Google Plus Your World”. However, despite these latest reports, there is still some favorable news for Google, and that is Google+ is becoming less male dominated and most popular in India with 13.69% of Plussers originating there.
Source:Bloomberg
