Blackberry Manufacturers RIM has been struck with another trade mark lawsuit, whilst canadian based RIM as already given up its efforts in using BBX. but now the prime target is its use of BBM for its BlackBerry Messenger service. Blackberry messaging has been the armoury for RIM, as it the only service that attracts users, RIM faces a similar trademark challenge to its popular instant-messaging service BlackBerry Messenger. That has proven an encumbrance to BBM Canada, which measures radio and television audience data and expects its day in a Federal Court against RIM by February. ”We have to be practical, they operate worldwide, we don’t. But we’re not prepared to just walk from our name,” Company Executive MacLeod said. ”We believe that BBM Canada is attempting to obtain trademark protection for the BBM acronym that is well beyond the narrow range of the services it provides and well beyond the scope of rights afforded by Canadian trademark law,” it said in an emailed statement.
In response to the lawsuit, RIM has issued the following statement:
“Since its launch in July 2005, BlackBerry Messenger has become a tremendously popular social networking service. In 2010, RIM started to formally adopt the BBM acronym, which had, at that point, already been organically coined and widely used by BlackBerry Messenger customers as a natural abbreviation of the BlackBerry Messenger name. The services associated with RIM’s BBM offering clearly do not overlap with BBM Canada’s services and the two marks are therefore eligible to co-exist under Canadian trademark law. The two companies are in different industries and have never been competitors in any area. We believe that BBM Canada is attempting to obtain trademark protection for the BBM acronym that is well beyond the narrow range of the services it provides and well beyond the scope of rights afforded by Canadian trademark law. RIM has therefore asked the Court to dismiss the application and award costs to RIM. Further, for clarity, RIM’s application to register BBM as a trademark with the Canadian Intellectual Property Office (CIPO) is pending and we are confident that a registration will eventually issue. The inference by BBM Canada that CIPO has refused RIM’s BBM trademark application is quite frankly very misleading.”