Yesterday morning we had heard the rumors of New Apple TV and this flurry of news surrounding a television set built by Apple seems to have stemmed from a quote from the recently released biography of Steve Jobs by Walter Isaacson. Now more news surrounding the device have started to surface, this time seemingly adding a bit more credibility to the entire affair. The previous rumors have cited anonymous sources and faceless corporations as for now it looks like if this recent rumor is to be believed, we now know who will be behind the Apple TV, and it will be none other than Jeff Robbin. As the quote suggested that Steve Jobs may have finally come up with an Apple TV, and the rumor suggested that prototypes of the product were already in the works. Given his (Jeff Robbin) involve with the iTunes media store, his purported guidance behind Apple’s rumored TV effort does make a bit of sense. Naturally Apple has declined to comment about this issue, and with all rumors it is best taken with a grain of salt. Jeff Robbin was the man who helped to create the iPod in addition to the iTunes media store.