Cupertino based Apple Inc could be on the track to sell 12 million new iPads by the end of the quarter, analysts have forecasted, with the strong early sales in the opening weekend leading to enthusiastic estimates for the coming weeks. “Apple has sold ~750,000 new iPads per day since launch on Friday,” UBS analyst Maynard Um said in a note to clients. “If there are no supply shortages, this would imply a run rate of ~12 million new iPads between launch and the end of the quarter. We continue to believe there could be upside to our 12 million estimate for the quarter.” Um’s estimates also do not factor in potential sales of Apple’s newly price reduced iPad 2 model, which continues to be sold in 16GB Wi-Fi and 3G versions starting from a more competitive $399.
The Supply matter may be the decisive factor. Apple has excited with the new iPad launch by making sure that there is enough stock to handle in-store demand, regardless of the third-gen tablet going on sale in ten countries concurrently; that’s something that has proved beyond the firm in previous iOS device releases. Nevertheless, a 12 million target by end of March will be a significant challenge to Apple. That’s not out of reach, however. In fact, Apple sold 15.43 million iPads during the first quarter of this year.