Chicago based Groupon Inc has said that it has acquired social shopping start-up company Mertado.com, This is Groupon’s string of acquisitions by the biggest daily deal firm. Mertado Co-Founder will be heading to join the Groupon Team.”Mertado has shown a great level of innovation in the social commerce space — for example, the launch of Mertado TV, combining lifestyle video content and product selection,” a Groupon spokeswoman said. “We’re looking forward to leveraging the team’s expertise.” The financial details of the deal was not disclosed yet.
“Today, we’re pleased to announce that we are continuing this journey by becoming a part of the Groupon family. Groupon has been a pioneer in social commerce in many ways, and when we started talking with them, it became extremely clear that they shared the same set of values as us”mertado.com said in a statement. ”At this time, we will stop accepting new registrations on Mertado.com, and we will also stop offering products for new sales. The site will shut down on February 28, 2012. However, if you’re an existing member or a customer who needs to get in touch with us, don’t despair” Mertado added.
