Facebook has been the thriving force in Brazil last year. According to ComScore Facebook has overtaken Google’s Orkut In Brazil. where Google’s social network Orkut has actually been successful. Now, Facebook is bigger there too. ComScore stated that countries like China, Japan, South Korea, Vietnam, Poland and Russia where Facebook did not lead the local social networking category according to October 2011 data. Facebook user’s increased by 192% during 2011, ComScore also reported that on December 2010, 12.4 million Brazilians visited Facebook.com. One year later, that number bolstered to 36 million Brazilians.
“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”
