Beats by Dr.Dre will be not partnering Monster Cable. Monster and Beats by Dr.Dre have revealed that they will end their current contact. With beats Electronics choosing not to renew the contract for another five years.Both companies are maintaining that the split. According Businessweek last year Beats products snapped up 53 percent of the $1 billion annual headphone market. Once both firms split official Beats will retain the rights to the sound technology, design and the brand that they develop in conjunction with Monster.Beats Solo HD and Beats Studio Pro headphones which have become the staple headphone of choice for many celebrities.
Monster claims they will be fine without Dre and Iovine. “We’re competing with ourselves,” Monster chief executive Noel Lee said of the eventual competition he will face with the company he’s helped to create. “We can be the Apple of the headphones space, with or without Beats.”
