Social Media

March 11, 2012

How To Train Your Employees To Handle Your Social Media [Infographic]

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Posted by: Brunella Rousseau
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Who needs an high-priced social media specialist when you can train your staff in Facebook, LinkedIn and Twitter. This visualisation from Mindflash explains the types of social media users you’ll find in your firm. The digital native, savvy technologist, reluctant user, digital newby and digital contrarian and how to move forward educating each of them. The guide underlines an important fact. Nearly 76% of corporation’s do not have a clearly defined social media policy. Make sure you’re conscious of the way everyone in your company represents your brand.

Infographic designed by Mindflash



About the Author

Brunella Rousseau





  • http://twitter.com/michellerabell Michelle Rabell

    Before you kill the social media specialist, consider a few things. Who is going to train these employees, set up online toolkits, update these with new information? Who will be the one to relay new trends and locate executive champions for your cause? Social media is not only about how the employees are using it, but about how your marketing in integrating it into your campaigns. The social media specialist identifies platforms best suited to disseminate information- sometimes a blog, sometimes Twitter, or perhaps Pinterist. The SM specialist is looking at metrics to measure conversion rates. And much more.


 
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